Friday, April 9, 2010

M29 Lifestyle Boutique


Stay-cation holds new meaning after visiting M29 Lifestyle boutique. Georgetown’s newest shopping destination localizes its parent company, Strategic Hotels Inc., international presence to give the customer a resort experience without leaving home.

Visually speaking, the store’s décor successfully invites the consumer to romanticize about long walks on the beach donning a flowing kaftan (for her) and summer-appropriate tees (for him) or taking a bike ride on an Areaware bike (lightweight and foldable!). A faint breeze reminiscent of Cabo San Lucas or the Bahamas permeates the 1,000 square foot space. Think haute gypsy jetsetters versus Lily Pulitzer-bound for the Hamptons. Art commissioned from two national galleries juxtaposes the industrial walls, complementing the colorful print floor pillows and rugs. Candles and scented soaps by Lucia and coffee-table books disguise as set props. All for sale, of course.

That is the danger M29 presents to the consumer’s wallet. Everything is for sale when everything works perfectly into your ideal resort-inspired home and lifestyle.

The staff’s selection of clothing, jewelry, and home accessories highlights their panache for luxury goods while being eco-conscious. You will find tunics by Calypso, one-of-a-kind tanks and tees by Alp-N-Rock, and kaftans by Chan Luu. There is something for him, too. Sunglasses by Beryll and Robert Charles’ silver cufflinks increases the cool-factor. For tots, dress in darling tees or watch them play with handmade Jess Brown dolls or doodle on the “White” box.

“Every designer we bring in has a story and we want our consumers to have that dialogue with them when they buy their product,” says store manager, Allison Wylder. “We carry limited items to ensure shoppers have something exclusive.” The store plans to host monthly trunk and meet the designer events.

Mental note: Stay-cation at M29 Lifestyle allows you to escape without the airfare. Shopping for yourself or a loved one just got easier. M29 is located at 2900 Pennsylvania Ave., NW.