Sunday, November 22, 2009

KoolEarth cools the earth with chic tees

Shaima Ismati has a lot of ideas about how to save the planet. It is the little things like trading plastic bags for reusable canvas totes or using stainless steel water bottles instead of plastic. Her green lifestyle has even earned her the title of “The Green Monster” by friends. So, it was not a stretch when she decided to leave her 25-year career in the airline industry to pursue a future in eco-fashion.

The Virginia resident launched KoolEarth to promote sustainable clothing two years ago. The collection includes tees, sweatshirts, tunics, scarves, and totes all produced in the United States and made from alternative and natural fabrics such as organic cotton, bamboo, hemp, and soy.

“KoolEarth enables me to educate the public on sustainable clothing and make something that is ‘American-made’,” Ismati said.

Sporting KoolEarth are teens to elderly ladies, Ismati says, an indication of the design’s versatility and “cool” factor.

“The majority of people buying KoolEarth products do not pay attention to the fact that they are sustainable,” she continues. “They simply like the design and fit.”

When Ismati is not showcasing her wares at local festivals and trade shows, she can be found at Eastern Market on Saturdays from 10 a.m. – 5 p.m.

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