Tuesday, October 27, 2009

Walish Gooshe = Class and Sophistication

For his new label, WG for Walish Gooshe, Greg Taylor turns to his trusted source of inspiration for the yet-to-release collection of men and women casual wear. Since the launch of his company in 2004, Greg’s designs mimic his surroundings. “I grew up in a very stylish family,” says the DC native. “But I seek inspiration from architectural buildings and nature.”

The collection will unveil Greg’s introduction to menswear, an audience he hopes is receptive to the line of jeans, hoodies and tees – simple shapes with a hint of buzz.

And buzz is what has followed Greg since opening his showroom in his adopted Philadelphia in 2007. What started as custom tailoring with Greg as the designer, sewer, and manager has expanded to a staff of eight coordinating client consultations, events, and of course, three collections to date. All thanks in large part to Greg’s exposure in the Philadelphia and Washington media and red-carpet gowns for celebrities such as Laila Ali, Sheinelle Jones, Angela Russell, and former America’s Next Top Model winner Naima Mora.

Humbly, Greg appears unfazed by the accolades given by the models and spectators alike at his recent showing at the CW Beauty and Style Expo in Washington. I for one gushed at the origami-shaped crop jackets and a pair of black cigarette pants made of silk layered in intricately woven tulle. Ok, poor description but trust me, these pants were amazing!

Underneath his mild nature is an ambitious designer. He is currently scouting the DC area for a second showroom and a third in Boston. His team is feverishly working on a fashion show to benefit Susan G. Komen for the Cure, a partnership established two years ago with the first fashion charity event. The show will be held in December in DC. After a holiday break, Greg returns to DC in February for the 2nd annual Northern Virginia Fashion Week (NOVA Fashion Week).

Walish Gooshe is exclusively sold in small boutiques (five in Philadelphia) just as Greg intends. “We are a very special brand meaning we don’t want to work in large quantities,” says the young designer. Greg travels to NY for his fabrics and production.

“I think happy people take more risks,” Greg says. And by any indication of his new collection and company expansion, Greg is pretty happy.

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