Sunday, October 18, 2009

DC Fashion Shows Spotlight Ethical Designers

Carolina Herrera left me breathless. And the designers showcased at the 5th Annual Fashion Fights Poverty Fashion Show reaffirmed a role for independent designers in the industry. A handful of local and international designers, among them Nudie Jeans from Sweden and local newbie MPerial, previewed collections inspired by the environment's social and economic landscape. And some showed us a completely different world. Each conveyed a story rich in detail, perspective and the unimaginable - ideals Washington nurtures. I had the fortune of working with the representative, Diego, for Nudie Jeans. The models channeled James Dean in the ethically-produced premium jeans, organic tees and lumberjack shirts, and sporty jackets and coats. He emerged as a cool cat too cool to notice the cheers by both male and female guests. Let's just say I didn't complain dressing the models!!!! The night also introduced the guests to model/environmental activist Summer Rayne Oakes as she shared co-hosting duties with Fox anchorman, Will Thomas. Her commitment to environmental advocacy as earned the recognition of the international community and multiple awards. Her presence reminded us all why were there to support the organization - eco-chic plays a vital role in alleviating poverty and saving the planet one garment at a time.

A few weeks ago, I found myself working backstage again at another show - multiple shows that is during the CW Beauty and Style Expo. The GWFCC and cable network, CW-sponsored event attracted fashionistas and inquirers alike to shop local beauty and fashion vendors as well as be treated to on-the-spot hair and make up demonstrations and fashion shows. The line up of shows included local designers Tashia Senn, Chez Kevito, Walish Gooshe, CG Originals (congrats to jewelry designers Cecilia and Patricia for venturing into clothing!), jewelry designer Evelyn Brooks, Tsyndyma, and wedding couture designer Helen Kimmer and retailers Betsy Johnson (the designer herself made an appearance at her store earlier in the week - and yes, the hair is real!), South Moon Under (I love this Annapolis-outpost for it's west coast feel - ahh, how I miss California at times...), and Ed Hardy. America's Next Top Model fans gushed at the sight of previous contestants walk the catwalk, and perhaps, the most eye-catching was Bravo TV filming Washingtonian socialites in the upcoming Housewives of DC "socialize". And yes, that is me dressing the models for the CG Originals collection behind two stars of the gab about something.....

What's next for MSL? Well, find us on Twitter at http://twitter.com/mysignaturelook tweet about store sales, fashion dos and don'ts, and shows behind the scenes. See us mingle at an upcoming fashion event in support of Suited for Change at Old City Taven in Georgetown on Oct. 21 and check out the Eva Khurshid Trunk Show at Terra in Dupont Circle on Oct. 23. Also, save the date: Tuesday, December 1 as MSL celebrates 3 Years at Carbon. Consider this a Client Appreciation and Support Local event! RSVP at katherine@mysignaturelook.com.

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